Minuteman Press of Louisville can help you improve your normal 1–2% direct mail response rate by using what is commonly called variable data. Using variable data means that we can customize your direct mail pieces specifically for each individual on your marketing mailing list. Personalized allows for a more one-to-one marketing approach, which has been proven to boost response rates. Let us help you get noticed by your target customers by personalizing a variable data mail piece precisely for them. You can use variable data printing on letters, postcards, brochures, flyers and almost any other printed product that you mail.